Organizations need to provide timely, relevant information to
customers, partners, and employees anywhere in the world, to meet
today's business requirements. Some of the hurdles that the organizations
face in achieving this are IT bottlenecks, information getting
lost, irrelevant and outdated information. If these problems are
not looked at properly, then this will lead to escalating costs
and erode customer satisfaction which will be a great loss for
the organization. One good solution for all these problems is
to create and deliver highly relevant content on a portal.
Companies can deploy a unified content and portal infrastructure
to meet its business goals. This infrastructure should have tools
that can unify content and infrastructure between portals to provide
a consistent user experience and tools that can empower non-technical
users within the organization to create, manage, and publish their
own information to enterprise portals. In addition, the tools
enable distribution of trusted, up-to-date, and accurate information
to support multiple portal initiatives including partner extranets,
and employee intranets and add content intelligence to increase
the relevance and targeting of information for end users.
Problems that arise due to IT bottlenecks in the content contribution
process and problems due to administrative overhead in the portal
publishing process can be solved by empowering non-technical business
users to contribute content to the portal. When you need to provide
a unique infrastructure for the portals of partners, employers,
and customers, you can unify the content and content infrastructure
between portals to provide a consistent user experience.
When end users need to access multiple applications and repositories
for all of their content, content across enterprise applications
can be integrated and delivered to accessed portals. Portal content
management solutions not only empower non-technical users to within
your organization to create and publish their own portal content
but also ensures that the information published is relevant and
personalized to serve multiple portal audiences.
Some of the key benefits of portal content management include
the ability to manage more content assets at lower cost, publish
portal content faster and improves the reach of relevant content
to the appropriate audiences. In addition, portal content management
also empowers non-technical users to easily publish content on
their own, increase online collaboration with partners or customers,
and achieves better, faster integration of content via integrations
with enterprise applications.