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Benefits of Portal Content Management

by: Balaji B

Organizations need to provide timely, relevant information to customers, partners, and employees anywhere in the world, to meet today's business requirements. Some of the hurdles that the organizations face in achieving this are IT bottlenecks, information getting lost, irrelevant and outdated information. If these problems are not looked at properly, then this will lead to escalating costs and erode customer satisfaction which will be a great loss for the organization. One good solution for all these problems is to create and deliver highly relevant content on a portal.

Companies can deploy a unified content and portal infrastructure to meet its business goals. This infrastructure should have tools that can unify content and infrastructure between portals to provide a consistent user experience and tools that can empower non-technical users within the organization to create, manage, and publish their own information to enterprise portals. In addition, the tools enable distribution of trusted, up-to-date, and accurate information to support multiple portal initiatives including partner extranets, and employee intranets and add content intelligence to increase the relevance and targeting of information for end users.

Problems that arise due to IT bottlenecks in the content contribution process and problems due to administrative overhead in the portal publishing process can be solved by empowering non-technical business users to contribute content to the portal. When you need to provide a unique infrastructure for the portals of partners, employers, and customers, you can unify the content and content infrastructure between portals to provide a consistent user experience.

When end users need to access multiple applications and repositories for all of their content, content across enterprise applications can be integrated and delivered to accessed portals. Portal content management solutions not only empower non-technical users to within your organization to create and publish their own portal content but also ensures that the information published is relevant and personalized to serve multiple portal audiences.

Some of the key benefits of portal content management include the ability to manage more content assets at lower cost, publish portal content faster and improves the reach of relevant content to the appropriate audiences. In addition, portal content management also empowers non-technical users to easily publish content on their own, increase online collaboration with partners or customers, and achieves better, faster integration of content via integrations with enterprise applications.


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